Tag Archives: Nudging

How to stop acting as if more is better

(featured image credit: drinks machine CC BY) Quality matters, we often say, but when we’re not paying attention, quantity tends to sneak in and get the upper hand Imagine that £2 buys you one of two options: either a nice … Continue reading

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Make it hard

(featured image credit: Skitterphoto) Nudging is about ‘making it easy’, but sometimes difficult can be better We are very much creatures of habit. Unlike what neoclassical economists would have us believe, most of us are also generally not utility maximizers, … Continue reading

Posted in Behavioural economics, Cognitive biases and fallacies | Tagged | Leave a comment