Tag Archives: Nudging

A nudger’s unease

(featured image: Andrew Barclay CC BY) Should different norms apply when it is charities doing the nudging? In an old Russian fable, a frog is sitting on the bank of the river, when a scorpion approaches, asking whether the frog … Continue reading

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Green nudges, clever and not so clever

(featured image credit: Colin Brown Photography) Behavioural science can do its bit in averting severe climate change, but it has to be done well   How will climate change affect you personally? This can be hard to tell. There is … Continue reading

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How to stop acting as if more is better

(featured image credit: drinks machine CC BY) Quality matters, we often say, but when we’re not paying attention, quantity tends to sneak in and get the upper hand Imagine that £2 buys you one of two options: either a nice … Continue reading

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Make it hard

(featured image credit: Skitterphoto) Nudging is about ‘making it easy’, but sometimes difficult can be better We are very much creatures of habit. Unlike what neoclassical economists would have us believe, most of us are also generally not utility maximizers, … Continue reading

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