Tag Archives: mental accounting

Buyer and seller – one market price, two perspectives

Posted on September 10, 2021 by koenfucius

(featured image: abby_mix07/Flickr CC BY NC SA 2.0) Markets enable prices to reach a level that satisfies both sellers and buyers, but that doesn’t necessarily mean that they see that price in the same way Do you know what a … Continue reading →

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No such thing as a free dinner

Posted on July 23, 2021 by koenfucius

(featured image: UNC Greensboro/Flickr CC BY NC-ND 2.0) One of our more intriguing and widespread beliefs is that when others appear to pay for something, it is actually free to us. But looks can be deceptive… Imagine that you are … Continue reading →

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The meaning of money

Posted on June 11, 2021 by koenfucius

(Featured image: Roman K/Flicker CC BY-ND 2.0) What money means in economic terms, and what it means to us, are two – or many more – different things Imagine you have just spent £70 (€80, $95) on something, only to … Continue reading →

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The compartments of your (financial) mind

Posted on December 1, 2017 by koenfucius

(credit: Like_the_Grand_Canyon) We are all mental accountants, for better and for worse   You probably have them too in your purse or your wallet: a stack of store loyalty cards. Every time you pass a till, you habitually hand over … Continue reading →

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