Category Archives: Emotions

Pricing under pressure

(featured image credit: Alex W) Should morality, rather than the market, dictate the right price of goods and services in emergency situations? In his book Misbehaving, behavioural economist Richard Thaler relates an interesting experiment he conducted with Daniel Kahneman and Jack … Continue reading

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Why choosing can be better than picking

(featured image credit: Penn State) Life is an endless string of choices. The way we make them matters In the 1982 movie Sophie’s Choice (after the eponymous book by William Styron), the central character (played by Meryl Streep) faces a dramatic … Continue reading

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Shaping our reality

(Featured image credit: Free-Photos) Is there an objective reality, and are we capable of observing it? On the day after Donald Trump officially became the US president, the then White House press secretary stated the crowd “was the largest audience ever … Continue reading

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Eggs and chips

(featured image credit: paul sandham/CC) Why we see two similar health threats very differently My native country is in international the news again, thanks to the unfolding egg scandal that is now expanding well beyond its borders. Traces of Fipronil, … Continue reading

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What is your reputation worth?

(featured image credit: Evanherk/Wikimedia) We are very protective of how others see us. How protective, and why? Imagine you said something that you never intended to be or sound racist, but that could easily be interpreted to be blatantly so. You … Continue reading

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Belief without value

Our beliefs often stand in the way of better decisions – because we value them too much The great economist John Maynard Keynes reportedly once said, ‘When my information changes, I alter my conclusions. What do you do, Sir?’ As … Continue reading

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Fairness or efficiency?

(featured image: NeuPaddy) Yet another instance of the tension between our emotions and economic logic Imagine a clothing retailer who charges more for an item in a larger size than for an almost identical one in a more mainstream size. While … Continue reading

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