Tag Archives: Charity

A token of appreciation

(featured image credit: Crishna Simmons) About the remarkably behavioural approach supermarkets have taken to buff up their image and engage their customers in the process Companies are learning that being seen to ‘do the right thing’ is good for their brand … Continue reading

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The irrationality of charity

Featured image: Howard Lake/Flickr When charitable donations are concerned, we seem to be even more irrational than otherwise What is an acceptable salary for a CEO who works in the charity sector? For the Daily Mail, a British tabloid newspaper, £200,000 would … Continue reading

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