Category Archives: Cognitive biases and fallacies

Too much perseverance

(credit: Martin Deutsch CC BY) Does our tendency to keep going work in our favour? “I’ve started so I’ll finish” is one of the first catchphrases that stuck in my mind when we moved to the UK many years ago. … Continue reading

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When in doubt… do something, or do nothing?

(credit: Esa L CC BY) When we’re not sure, our biases guide our choices… but which ones? Imagine you’re the goal keeper of a great football team in a championship final. The game is nearly over and your side is … Continue reading

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Behavioural economics’ bone of contention

(credit: Michael Warmby CC BY) Should we avoid using heuristics, or instead prefer them over ‘rational’ methods?   Behavioural economics is the branch of the dismal science that is concerned with how real people behave in a way that deviates … Continue reading

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The (behavioural) thing with wine

(credit: Felice Candillo CC BY) On the deep and interesting relationship between wine and behavioural sciences Last week, some people in a Manchester restaurant ordered a £260 (€290, $340) bottle of Pauillac, but nobody noticed that they were brought a … Continue reading

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It ain’t what you say, it’s the way that you say it

(featured image credit: Ron Cogswell CC BY) Can we communicate and not manipulate? I first encountered behavioural science many decades ago – long before I discovered Kahneman, Thaler, Ariely and co. Moreover, it was not even in an academic paper, … Continue reading

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The right priorities

How traffic can be made safer and smoother – if you’re not bumping up against status quo bias Until we are all moving about in autonomous vehicles, we have to do the hard work of driving ourselves. And when I … Continue reading

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The wisdom of the process

(featured image credit: Sarah Slade CC BY) We are often tempted to act impulsively, even though it is not in our interest. Good processes can help us avoid giving in to short-term temptations One of my oldest memories is learning … Continue reading

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