Tag Archives: Nudges

The anti-nudge

(Featured image: Publicdomainpictures) Politicians’ love of behavioural insights is quickly forgotten if votes can be bought with populist measures When elections are imminent, talk is cheap, and cheaper still are politicians’ promises. Sure, there is little doubt that British Prime … Continue reading

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The dark side of nudging?

(featured image: socialneuron) Are companies like Uber really into nudging for evil? In a recent New York Times article, the maverick taxi company Uber came under fire for “pulling psychological levers” to influence when and where their drivers work. A company … Continue reading

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The problem with preferences

(Featured image: Images Money) Can an objective measure like money help determine what we really, really want? A cynic, Oscar Wilde wrote in his play Lady Windermere’s Fan, is “a man knows the price of everything, and the value of nothing”. … Continue reading

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Nudging people on the escalator

(featured image: Gabriel Jorby) How to make people stand still to go faster My very first visit to London left such a big impression on me that I can still recall it decades later. By far the most evocative memories are … Continue reading

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