Category Archives: Behavioural economics

No uncertain terms

We are all suckers for certainty Earlier this month, it was announced that Paul Dacre, the editor of the Daily Mail since 1992, would step down in November of 2018. The Mail is the second best selling newspaper in the … Continue reading

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Your own personal dogma

(featured image credit: Thomas Hawk) Much of what we do, we don’t really question. That is a mixed blessing Last Friday evening I was driving back home on the M20 towards London. In the distance I could see a small white … Continue reading

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When things are not what they seem

credit: Steve/Flickr CC BY Numbers look so very absolute, but that may be deceptive If you bought a car for £1,000 yesterday, and you sold it today for £1,200, did you make a profit? Most likely you’ll say yes. £1,200 … Continue reading

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Good processes and bad outcomes

(featured image credit: credit: Kurt Komoda) Even good processes can lead to tragedies – we should not let hindsight bias make us believe otherwise When you think about it, your personal life is actually quite complex. You’re faced with a huge … Continue reading

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Signals from the unexpected

(credit: didgeman CC BY) The messages that are sent when expectations and reality are at odds can be revealing and powerful A few weeks ago, three things happened to me on three consecutive days. All three involved choices other people … Continue reading

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The point of tipping

(credit: Lea Latumahina BY CC) An old and persistent custom offers rich insight in our profound economic nature I have to start with an embarrassing confession. On my very first business trip to the US, having arrived on a Saturday evening, … Continue reading

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The Meaning of Milestones

(credit: Simon Clayson BY CC) We often give milestones more significance than they objectively have Do you have a mortgage? If you live in Northwestern Europe, you probably do. According to Eurostat, more than half the population in the Nordic … Continue reading

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