Tag Archives: loyalty cards

The compartments of your (financial) mind

(credit: Like_the_Grand_Canyon) We are all mental accountants, for better and for worse   You probably have them too in your purse or your wallet: a stack of store loyalty cards. Every time you pass a till, you habitually hand over … Continue reading

Posted in Behavioural economics, Cognitive biases and fallacies, Economics, Emotions | Tagged , , , | Leave a comment