Tag Archives: willingness to pay

Prices without markets

(featured image credit: Corinne Brown/Flickr CC BY) Do prices reflect value – and if they don’t, should they? Cynics, Oscar Wilde said, know the price of everything, and the value of nothing. That’s as may be, but do you know … Continue reading

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Is it our business?

(Image credit: stevepb) Sometimes characteristics of products or services, or of those who sell them, immaterial as they are, can greatly influence our willingness to pay. Should they be any of our business? 500 years ago, on 31 October 1517, Martin … Continue reading

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