Tag Archives: cognitive bias

Theresa’s choice

(featured image credit: Philippe Theriault/Flickr) The behavioural economics of choosing between hard and soft Brexit Making decisions is not always easy. One reason it is difficult is that trading off two possible choices often means we need to compare apples … Continue reading

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Fooled by a Sign

(Credit: geralt/Pixabay) Percentages can be deceptive and misleading Do you remember learning about fractions at school? You had only just kind of mastered working with whole numbers, when they got broken up, and the intuitive rules simply didn’t work anymore. … Continue reading

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