Category Archives: Uncategorized

A voter’s burden

(featured image: carnagenyc) Voting, like so many things in life, is about the difficult task of weighing up many, often conflicting options. Maybe a (behavioural) economics perspective can help cut through it? On 18 April, Prime Minister Theresa May called a … Continue reading

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The problem with preferences

(Featured image: Images Money) Can an objective measure like money help determine what we really, really want? A cynic, Oscar Wilde wrote in his play Lady Windermere’s Fan, is “a man knows the price of everything, and the value of nothing”. … Continue reading

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Strange dictators

An old game is turned upside down, and the results are surprising An old favourite in behavioural science, often wheeled out to show that we are not ‘rational’, is the Dictator Game. According to standard economic theory, people should be … Continue reading

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The Big Yellow Taxi Fallacy

(featured image: FHG Photo cc2.0) Could there be such a thing as the sunk benefit fallacy alongside the sunk cost one? Wednesday 29 March 2017 was a day of celebration for some, and a day of deep sadness for others. … Continue reading

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Trading values

What we buy or don’t buy reflects our values, whether we like it or not (featured image: mwewering/pixabay) Savvy consumers – aren’t we all? – are always concerned with getting value for money. We may not always do a full-blown analysis, … Continue reading

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The (high) price is right

Why it sometimes makes sense to pay more for a smaller sandwich  Would you pay more for two apples than for three? Not very likely. Doing so would go against some pretty deep-rooted assumptions. When we’re buying something, we are … Continue reading

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